Featuring third-party ad supply.
Amazon Ads wants to reignite creativity and media planning among marketers in ‘Make Media Magic’, a campaign via creative agency Anomaly.
Amazon Ads will feature third-party ad supply, streaming, browsing, and shopping signals.
Amazon launched Prime Video ads in Australia last year.
"This campaign is a rallying cry for marketers who are looking to make media magic,” said an Amazon Ads Spokesperson.
“Amazon Ads offers more than just media; we offer an expansive canvas that captivates audiences from first glance to final click.
“We want marketers to know that creating an innovative and high-impact media plan isn’t too good to be true; it’s what we make possible every day through Amazon Ads.”
The 15-second film focuses on three features of Amazon Ads: the premium third-party ad supply, trillions of audience signals, and its full-funnel capabilities.
The campaign spans digital video, display, and social. It will also appear in Amazon Ads Streaming TV, OLV, and device media.
Anomaly group creative director Dan Shapiro said the team at Amazon Ads always pushes them to uncover real insights about their customers’ lives.
"So even when the brief is about niche marketing tools, the goal is to tell a story that speaks to the reality of marketers who are tired of the same old plug and play media plans,” Shapiro said.
“This spot, along with everything else we’re rolling out this year, is about showing how Amazon’s unique ad features can bring a little magic back into the marketing grind."
