Unveiling its new 2025 GMC Yukon Denali.
General Motors Specialty Vehicles (GMSV) has unveiled its new 2025 GMC Yukon Denali in 'Made For More' campaign via MBCS and CRATER.
Directed by Madeline King and Cameron March in partnership with CRATER, the film captures family moments while showcasing the GMC Yukon Denali’s capability.
MBCS managing director Harry Preston said that It’s not every day you get to launch an entirely new automotive brand in this region.
“We knew we had to make it count, so we tackled ‘Made for More’ with big ambitions and a grounded creative approach,” Preston said.
“We set out to create something cinematic, but human – and CRATER brought that vision to life with care and craft.”
‘Made for More’ follows a modern Australian family's 'day in the life.'
The GMC Yukon Denali is framed not just as a luxury SUV but as a lifestyle enabler, balancing performance and refinement across every journey.
MBCS creative director Shanan Goldring said that they didn’t just want to showcase the GMC Yukon Denali — they wanted to show what it unlocks.
“This campaign was born from a simple insight: that modern families don’t want to choose between power and engineering, or comfort and capability. They want it all,” Goldring said.
“We set out to tell a story that reflects that duality — cinematic in scale, yet intimately human."
"It’s a celebration of Australian family life, where every journey, no matter how ordinary, feels extraordinary in the right vehicle.”
Will Arnett's voiceover provides a GMC presence to the campaign.
CRATER partner Steven Farrer said it was a privilege to support MBCS on this milestone moment for GMC.
“Our directors led with vision, and our crew delivered at every turn," Farrer said.
"This is the kind of work we love – grounded, ambitious, and made together."
Campaign Credits:
General Motors ANZ
Marketing Director, GM ANZ: Heath Walker
General Manager Marketing & Communications, GM Specialty Vehicles: Jodie Lennon
Marketing Specialist – GM Specialty Vehicles: Emily Asta
Digital Marketing Manager, GM ANZ: Cameron Farrant
Product Marketing Manager, GM ANZ: Gervee Sarmiento
MBCS
Managing Director: Harry Preston
Creative Director: Shanan Goldring
Creative: Jacob Abi-Arrage
Head of Melbourne: Jack Bavin
Senior Account Manager: Kylie Searle
Account Manager: Nicholas Postlethwaite
Designer: Dylan Watt
CRATER (Production)
Directors: Madeline King & Cameron March
DOP: Miller Best
Partner/Executive Producer: Steven Farrer
Partner: Justin Solomons
Senior Producer: Jessica Ameduri
Editor: Roy Kolber
Music & Sound Design: RANRUN
Studio Voiceover: Will Arnett
