"Good beer is always as good as you thought it was going to be."
A good drinking bear is a dream everyone can achieve in Balter Brewing Company's new campaign via ATime&Place.
This is the first work for Balter Brewers by independent agency ATime&Place since the agency team left Deloitte Digital in late 2024.
Balter Brewing Company head of marketing Genna Nibaldi said marketers are in the business of selling dreams.
“But let's be honest, many of them can be disappointing,” Nibaldi said.
“Not beer though. Good beer is always as good as you thought it was going to be, often better.
“And Balter exists to celebrate good beer and bring it to the most people."
The campaign is brought to life across TV, digital, outdoor, on and off-prem and Balter’s owned channels.
ATime&Place CCO Matt Lawson said that rich people don’t have better beer.
“Really good beer is a dream that is available to everyone,” Lawson said.
“Since we first looked towards the heavens and thought, "Phwoaar....I wish I had a beer right now", having a beer has been a dream that has united us all.
“But we are here to say that beers do come true, quite easily."
Campaign Credits
Client: Balter Brewing Co
Co-Founder: Stirling Howland
Head of Marketing: Genna Nibaldi
Creative Director: Ben Trueman
Creative Agency: ATime&Place
Chief Creative Officer: Matt Lawson
Executive Creative Director: Charles Baylis
Copywriter: Andy Matthews
Senior Designer: Caity Moloney
Senior Finished Artist: Ian Lewis
Head of Broadcast: Marlese Byfield
Chief Executive Officer: Adrian Mills
General Manager: Britt Rigoni
Planning Director: Sally Denniston
Production: Scoundrel
Director: Ariel Martin
Executive Producers: Adrian Shapiro & Kate Gooden
Producer: Charlie Taylor
DOP: Max Walter
Post: ARC
Editor: Phoebe Taylor
Colourist: Fergus Rotherham
Online Artist: Richard Lambert
Producer: Cheryn Frost
Sound: Massive Music
Composer: Lance Gurisik
Sound Design: Simon Kane
Casting: Citizen Jane Casting
