Hear ye, hear ye.
Jetstar rewarded a selection of travellers with $50,000 of flights to celebrate its 21st birthday in a campaign via creative agency Thinkerbell.
The campaign followed a Live Action Role Play (LARP) event, where hundreds people gathered to complete a quest and be dubbed Jetstar’s true Knights of the Skies.
“Knights of the Skies is but the latest scroll in a long tale of curious-shaped activations we’ve dreamt up for Jetstar’s loyal and ever-growing fanbase," said Thinkerbell head earned thinker Anna Craven.
"It’s a testament to how far Jetstar’s most devoted fans will go for their beloved airline.”
Credits
Agency & Production - Thinkerbell
Client - Jetstar
LARPing Organisation - Swordcraft
Talent - Liam Stapleton
DOP - Chas Mackinnon & Daniel Kopel
