With TV entertainer John Pearce.
Travel experiences platform Klook has asked travellers to enjoy a richer holiday experience in a brand campaign via Paper Moose.
The campaign is a partnership between creative agency Paper Moose and media agency Hatched.
Paper Moose creative director Jeremy Willmott said the biggest insight the team unearthed was that memories from travel are rarely about the location itself but rather the activities.
“And so, Travel Fully was born – a platform that feels at once both uniquely Australian and a bold call to action,” Willmott said.
“It’s fantastic to see Klook land in the Aussie market with such a bold statement.
"‘Travel Fully’ is a distinctly Aussie turn of phrase and is sure to inspire people to have more rewarding holidays.”
The 30-second TVC shows the popular children’s entertainer, traveller and new dad John Pearce journeying through a series of imaginary experiences while planning his trip.
Klook’s senior marketing manager, ANZ, Mia Bacarro, said Pearce is the perfect ambassador for the Travel Fully campaign.
“Not only is he one of the most well-known faces in children’s entertainment, he’s also a relatable dad and a keen traveller who can show our audience how using an app like Klook can help you focus on booking the best possible holiday experiences for you and your family," Bacarro said.
Pearce will appear in TVC across various channels, including social and BVOD, pop up on buses and trams in Sydney and Melbourne, as well as digital billboards at train stations, roadside, and Sydney Airport.
Pearce said he is excited to be partnering with Klook, as travel has always been a passion of his.
“My wife Jessie and I have explored more than 15 countries together, and I cherish each adventure,” Pearce said.
“I know travelling with family or a baby can feel overwhelming, but the memories we will create are priceless.
“It wasn't until I was 18 that I boarded a plane for the first time, and I've learned that visiting a new country is about so much more than just hotels and airports; it’s the rich culture, unique activities, and unforgettable experiences that truly make a holiday special."
The campaign comes alongside the ‘The Best You’, with organising consultant, author, and TV presenter, Marie Kondo, featuring as brand ambassador.
Hatched managing partner and head of strategy Danni Dimitri said the platform is fertile and playful, opening loads of connections and opportunities to get people’s attention and establish Klook as a serious player in travel.
“The fun that fuels our OSEP approach is what matters most, brought to life with our brand ambassador, John Pearce,” Dimitri said.
