Directed by James Woods.
The benefit of novated leasing is presented in a territorial world of school staffroom politics in a campaign for Smart via Jack Nimble.
The campaign is created and produced by creative agency Jack Nimble and directed by James Woods.
It takes viewers inside a school staffroom where teachers engage in one-upmanship over their money-saving hacks.
Smart's head of brand Colleen Gregory said with the rising cost of living, people are going to extreme measures just to save a few bucks.
“While we don't want to diminish those small hacks, we want to show there are bigger financial wins available through novated leasing,” Gregory said.
“Social is where our market are sharing, having conversations, discovering - it makes sense for our media to focus there, and so our creative should be built from that place, too.
“Jack Nimble get social channels from ideation to production.”
The campaign rolls out across social, online, OOH and creator partnerships with Nimble Creators.
Jack Nimble creative directors Divya Abe and Taylor Thornton said that with education in their blood, the inspiration was grounded in a scary amount of reality.
“Staffrooms are highly sensitive and competitive places, so we took some comedic license and took inspiration from an iconic piece of cinema,” Abe and Thornton said.
Creative Agency & Production Company - Jack Nimble
Partner and founder - Morris Bryant
Executive Producer - Hayley Olsson
Senior Account Director - Kayne Wilkinson
Creative Director - Taylor Thornton
Associate Creative Director - Divya Abe
Social and Content Lead - Sarah Graham
Director - James Woods
1st AC - Rose Newland
DOP - Dimitri Zaunders
Stylist - Jess Angel
Gaffer - Nicolas Nalbandian
Art Department - May Kiyama
Runner - Jessica Kanellopoulos
Editor -Tim Villafuerte
Design and Animation - Sarah Wong
Smart
General Manager of Marketing – Nikita Mehta
Head of Brand - Colleen Gregory
Marketing Manager – Crystal Gold
Content Manager - Kristen Miller
Zenith
Account Director – Alice Sinclair
Integrated Account Manager - Erin Mendygral
