Netball Western Australia has appointed 303 MullenLowe to define its corporate vision.
The agency will work closely with the executive team and its board of directors to develop a long-term Corporate Strategy Plan and promote netball throughout the state.
“Last year, the 303 MullenLowe team worked incredibly well in partnership with our team to help define the Netball WA Masterbrand Strategy, which also covers West Coast Fever and Shooting Stars,” said Simone Hansen, CEO of Netball WA Group.
“As a result, we decided to get them back to support us with this Corporate Strategy project, which will help Netball WA to clearly define our priorities on and off the court from 2026 to 2030.
“303 MullenLowe have brought a fresh perspective into the business and we are looking forward to working closely with them, utilising their expertise and guidance, over the coming months as we develop the next iteration of our strategic plan.”
303 MullenLowe Perth CSO Matt Oakley said planning would begin immediately.
“Undertaking the brand strategy project in 2024 gave us a chance to really get under the hood of Netball WA, and in doing so we were able to uncover a business full of passion and possibility,” he said
“Our promise throughout that process was to give the team a blueprint that they could own. Extending our work into developing the organisations much broader Corporate Strategy Plan is a great responsibility, and one we relish.”
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