Princess Cruises x 72andSunny
Princess Cruises has appointed 72andSunny to develop a local brand positioning and integrated advertising campaign.
The cruise liner is looking to drive growth in the Australian market.
72andSunny will develop a campaign that can drive brand familiarity, consideration and preference with a new generation of Australian consumers.
Princess Cruises senior director, sales and marketing Nick Ferguson said that they appointed 72andSunny due to their belief in optimism.
“Their expertise working with modern global and Australian brands and their ability to connect these with modern Australian audiences,” Ferguson said.
The appointment adds to other recent new business wins for 72andSunny, including BIG W, AFL, tech unicorn, Deputy and Cadillac.
They join their existing roster of clients including Google and realestate.com.au.
72andSunny president ANZ Ross Berthinussen said the agency is delighted to be working with the Princess Cruises team to localise such an iconic global brand for Australian audiences.
“Cruising remains a much-loved experience for Australians, and we're looking forward to further invigorating the brand,” Berthinussen said.
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