Jayco Australia has appointed Assembled Media to run digital media activity for both the Jayco and Let’s Go Motorhomes brands across Australia and New Zealand.
Assembled won the business in a competitive pitch against three agencies.
“Jayco is an Australian icon, and with that title comes the responsibility to show up in the market with the presence and impact it deserves,” said Assembled Media’s head of digital, Luke Fitzpatrick.
“We’re excited to deliver work that reflects their scale, ambition, and position as Australia’s most trusted name in caravanning and RVs.”
Scott Jones, head of sales and marketing at Jayco, said it’s the agency’s expertise in data-led strategies and audience intelligence that will play a critical role in supporting Jayco’s innovation and growth across the region.
“Assembled Media’s deep understanding of digital strategy, combined with a clear passion for delivering results, made them the right choice,” Jones said.
“We’re confident this partnership will not only elevate our digital presence but also help us connect with new generations of travellers across Australia and New Zealand.”
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