Avenue C digital director Paula Lopes said the agency was looking forward to working the Zip Water brands.
Zip Water has appointed independent agency Avenue C media partner across Australia and New Zealand, following a competitive pitch led by Tumbleturn Marketing Advisory.
The appointment covers both the Zip Water brand in Australia and Zenith Water in New Zealand, and reflects a strategic move to consolidate media operations.
Avenue C digital director Paula Lopes said the agency was looking forward to working with a brand on a strong growth path.
“We’re thrilled to partner with a business that blends innovation with purpose and has such a clear growth trajectory, both locally and globally. Zip Water’s marketing team is deeply connected to the brand and brings an exceptional level of strategic leadership,” Lopes said.
“This partnership reflects exactly what Avenue C was built for, collaborating closely to deliver fully integrated, high-impact media solutions. We’re proud to serve as their media village leader and are excited about the journey ahead.”
Avenue C will lead the communications strategy across paid media, working alongside specialist agencies: Eddy Agency (organic social and influencer), Australian Digital (SEO), and Steve Liu (creative).
Managing director ANZ at Zip Water, Mike Abbott, said Avenue C was chosen for its strategic clarity and integrated approach.
“Avenue C impressed us with their strong, integrated approach across media – from social and SEM to influencer and SEO,” said Abbott.
“The team was collaborative, credible, and genuinely committed to our growth.
“Their pitch showcased a strong creative vision and a clear grasp of our business, giving us confidence that we’d be partnering with the same dedicated people every day.
“Each team member spoke with confidence and clarity in their discipline. Their insights were smart, actionable and showed a seasoned understanding of how to scale brands. Their collaborative energy and passion for media was evident.”
Campaigns are expected to launch mid-year.
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