Birds Eye Deli.
Birds Eye Deli has launched a new frozen vegetable range in a partnership with Good Food via OMD Create.
The launch created an exclusive dining experience, Deli Lane, hosted by celebrity chef Justine Schofield to showcase Birds Eye Deli Garlic Butter Style Green Beans and Garlic Herb Broccoli..
Katie Saunders, the senior director of marketing at Simplot, the Birds Eye brand owner, said the deli range brings paddock-to-plate quality to Australian kitchens.
“Justine Schofield was the perfect ambassador to showcase the ease and flavour of these premium frozen vegetables," Saunders said.
MasterChef alumni and cultural tastemaker Conor Curran welcomed more than 60 guests to the exclusive event as the director of vibes.
Guests were treated to a bespoke welcome cocktail before sitting down to indulge in a curated three-course menu at Canvas House.
After lunch, guests were invited on a hunt for the hidden ‘Golden Veg’, competing for a range of prizes.
OMD designed the fully integrated media ecosystem that leveraged a mix of owned, earned, and paid channels.
OMD Create broadened Conor Curran’s role and onboarded influential culinary talent Minoli De Silva to extend the conversation online.
“Justine, Connor and Minoli’s authenticity and energy have been the perfect pairing to launch this truly integrated campaign to Good Food readers,” said Emma Ray, head of OMD Create Melbourne.
Credits:
OMD
Laura Nathan - OMD Business Director
Emma Ray - Head of OMD Create, Melbourne
Sam Hey - OMD Group Investment Director
Carly Heverin - OMD Account Director
Charlotte Eastman - OMD Account Director
Emma Hook - OMD Create Account Director
Isabelle Harris - OMD Create Account Manager
Nathaniel Siric - OMD Create, Account Executive
Simplot
Jessica Romeo - Head of Brand Comms and Digital
Jane Pendlebury - Senior Brand Manager
David Salter - Head of Freezer Marketing
Eleanor Henry - Brand Communications Manager
Kat Roberts - Content Manager
Max Moyano - Content Specialist
Good Food
Venessa Cowell - Head of Food and Lifestyle Events
Rebecca Foley - PR / Curation
Kristy Austin - Senior Producer
Brittany Macfarlane - Sales and Partnership
Claudia Ferris - Marketing Executive
Emma Costin - Account Manager
Shannon Andreucci - Producer
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