Major brands including Paramount+, Volvo Cars, Stayz, Hahn, Maker’s Mark, ING, Audible and Allianz have rushed to advertise with the latest Mission Impossible movie.
Val Morgan Cinema said Mission: Impossible – The Final Reckoning, is one of the most highly anticipated releases, opening May 17.
“We’re thrilled to welcome these brands on board for the final installment of the hugely anticipated and most successful global film franchises of our time in Mission: Impossible – The Final Reckoning—aligning with what will undoubtedly be one of the biggest cinematic moments of 2025,” said Guy Burbidge, managing director of Val Morgan Cinema.
“It’s the kind of high-octane blockbuster that will pull everyone in – from die-hard fans to a new wave of thrill-seekers. It’s an unmatched opportunity to connect with audiences alongside one of the world’s biggest action franchises, in the most immersive and impactful advertising environment there is.”
HOYTS reports presales tracking 14% higher than the previous film, Mission: Impossible – Dead Reckoning Part One, at the same point in time.
“The local marketing campaign for this film has been extensive, so it’s no surprise that presales are already looking strong,” said Burbidge.
“This release marks the beginning of a high-powered box office period, with other major franchises like Ballerina, F1, Jurassic World: Rebirth, Superman, and The Fantastic Four: First Steps releasing right behind it, meaning brands have more opportunities to connect with hard to reach audiences.”
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