Cannes Lions.
Cannes Lions has revealed the first 2025 shortlists for the Dan Wieden Titanium Lions and Innovation Lions.
FINCH and Supermassive are in the finals of the Dan Wieden Titanium Lions award for the ‘Policy Change’ campaign for 36 Months, pushing the under-16 social media ban. FINCH is listed for creative and Supermassive for public relations.
DDB Group Melbourne has been shortlisted for the Innovation 2025 award for its ‘DyslexicU’ campaign for Made by Dyslexia.
Last year, DDB Group Sydney won the 'Brand Experience & Activation' Lions for McDonald's.
Eighteen pieces of work out of 187 entries made the Titanium shortlist and 26 made the Innovation shortlist.
The Dan Wieden Titanium Lions is a prestigious award recognising creativity. The Innovation Lions celebrate creative problem-solving through tools, platforms, models, and emerging adtech.
Winners will be revealed during the Cannes Lions awards ceremony on Friday, June 20.
Nine of Australia's creative leaders will be attending as jury members.
Cannes Lions 2025 Titanium Shortlist
- Price Packs, Penny, Germany,
- Camdom, Billy Boy, Germany, Claudia Wunsch Communication Berlin / Persuasion London / Punkt Pr Hamburg
- The Flame That Wasn'T A Flame, Edf, France, Edf Paris
- E.L.F. Beauty "So Many Dicks", E.L.F. Beauty, United States, Day One Agency New York
- Axa - Three Words, Axa, France, Publicis Consultants Paris
- Orange - Safer Phone, Orange, France,
- Pub Succession, Heineken, Italy / Ireland, Mbooth New York / The Romans London / Thinkhouse Dublin
- Lucky Yatra, Indian Railways, India,
- 36 Months, 36 Months, Australia, FINCH, Supermassive
- Minefield Honey: Harvesting Hope, Kernel, Ministry Of Foreign Affairs Of Ukraine, Ukraine,
- The Final Copy Of Ilon Specht, L'Oréal Paris, France, L'Oreal Paris Clichy
- Sphere, Sphere Entertainment, United States, Sphere Entertainment Burbank
- Caption With Intention, Academy Of Motion Picture Arts & Sciences - Rakish - Chicago Hearing Society, United States,
- Pedigree Caramelo, Pedigree, Brazil, Giusti Creative Pr Sao Paulo / Imagem Corporativa Sao Paulo
- Life Donor Card, Mastercard, Germany, Weber Shandwick Munich
- Vaseline Verified, Unilever, Singapore, Ogilvy Singapore / Ogilvy South Africa Johannesburg / Ogilvy Uk London
- Breastmilk Money, Herconomy, Germany, Tulom Sao Paulo
- The Athletes Code, Powerade, United States, Ogilvy Pr New York
Cannes Lions 2025 Innovation Shortlist
- Interface Of Humanity Powered By Ntt, Ntt Human Informatics Laboratories, Japan, Dentsu Creative London / Dentsu Inc. Tokyo / Dentsu X Vienna / Platinum Tokyo / Putz & Stingl Event, Public Relations & Werbung Modling
- Baby Minder, Eurofarma, United States,
- Self-Packing Cheese, Nestlé, Colombia,
- Drops Of Hope, Kimberly Clark, United States, Weber Shandwick Chicago
- Fixables, Philips, Netherlands / Italy,
- Creamotherapy, My Doctors Recipe, United Kingdom,
- Airpods Pro 2 Hearing Aid Feature, Apple, United States,
- Living Fabric, Universidad De Los Andes & Atratus, Colombia,
- Painvisible, Aritium, Spain / United States,
- Philips Grow, Philips, Netherlands,
- Caption With Intention, Academy Of Motion Picture Arts & Sciences - Rakish - Chicago Hearing Society, United States,
- Darty - Long Lasting Passport, Darty, France,
- Fixables, Philips, Netherlands / Italy,
- Living Fabric, Universidad De Los Andes & Atratus, Colombia,
- Wildfire Watchtowers, Rogers, Canada,
- Sounds Right, Museum For The United Nations - Un Live, Spotify, Denmark, Ld Communications London / No. 29 Communications New York / The World We Want London
- Streetnav, Streetco, France,
- The University Of Dyslexic Thinking, Made By Dyslexia, Australia, Ddb Melbourne Melbourne / Made By Dyslexia London / Mango Melbourne
- Beer Retirement Account, Poker Beer, Colombia,
- Caption With Intention, Academy Of Motion Picture Arts & Sciences - Rakish - Chicago Hearing Society, United States,
- Renault - Cars To Work, Renault, France,
- Breastmilk Money, Herconomy, Germany, Tulom Sao Paulo
- Painvisible, Aritium, Spain / United States,
- Sphere, Sphere Entertainment, United States, Sphere Entertainment Burbank
- Introducing Immersive On Apple Vision Pro, Apple, United States,
- Breastmilk Money, Herconomy, Germany, Tulom Sao Paulo
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