Cartology, Woolworth's retail media unit, has extended its multi-year partnership with retail property partner Haben with a long term agreement for small and large format OOH at Westpoint Shopping Centre in Blacktown.
The partnership sees Cartology develop, manage and operate more than 50 small and large format screens at one of Western Sydney’s biggest shopping centres.
Westpoint attracts more than 18 million visits a year. The centre has more than 280 specialty stores as well as supermarkets and discount department stores including Aldi, BIG W, Coles, Kmart, Target and Woolworths.
“We are incredibly pleased to extend our valued partnership with the team at Haben. As part of the Woolworths Group, we have a long history with Westpoint and a deep understanding of customers in and around the precinct,” said Cartology’s head of commercial partnerships (ROOH) Greg Power.
“The addition of this high performing centre complements our network of over 3,400 retail OOH screens nationally, providing brands with the opportunity to connect with customers for a compelling brand experience, all powered by rich insights.”
Courtney Ross, Haben’s national manager - commercial partnerships and revenue, said the team has been working with Cartology for a number of years now.
“We’re all excited to be deepening our relationship,” Ross said.
“With their retail expertise and unwavering commitment to customer-centricity, the partnership was a natural fit. It truly is rooted in a shared 100% retail and customer-focussed ethos.”
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