Chris May, Lisa Cameron, Riria Takamoko.
Content agency CTA (Comrades to Action) has launched in Brisbane.
CTA, founded by Lisa Cameron (former head of social at Style Magazines) and Riria Taukamo (ex–Urban List and now founder of sister agency, Comradery Collective), blends the insight of agency leadership with brand-side entrepreneurial experience.
“Our goal isn’t just to launch another agency,” said Lisa Cameron. “It’s to fix what’s broken.
"Too many brands are stuck in a cycle of shallow content that doesn’t serve their strategy. CTA exists to break that cycle, with ideas that punch through and partners who don’t just show up to the brief, but stretch it.”
With a combined 20 plus years of experience across content, media and brand, the duo have designed CTA to be equal parts agency, studio, strategy lab and storytelling engine.
The client roster includes a mix of fashion, beauty, hospitality, property and purpose-driven brands such as Secrets, Neptune Homes, Move Pilates, Hamilton Skin Studio, Tippler’s Tap, CER (a new electric vehicle company) and Talesca, a values-led renewable energy recruiter.
“CTA isn’t just a content agency, it’s a strategic storytelling engine,” said Cameron. “We’ve seen how the industry talks about ‘full-service’ and why it so often falls short. Our model is designed to stay boutique in feel, but powerful in execution.”
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