David Droga.
Australian adman David Droga is stepping down as chief executive officer of Accenture Song to take a broader strategic role across all of Accenture as vice chair.
The Advertising Hall of Fame inductee became CEO in 2021, unifying more than 40 acquisitions and groups under the name Accenture Song, and introduced an operating model that integrated creativity, technology, design, AI, strategy and data into one connected platform.
Song became the world’s largest tech-powered creative company, growing to $19 billion in revenue last year from $12.5 billion.
"I honestly could not be more grateful for my career and the opportunities I've had," Droga said.
"The people who believed in me, the talent I've worked alongside, the clients we've served, the trust, the ambition, the camaraderie, it's all part of me.
“After 30 plus years of leaping, I am ready to catch my breath. And being vice chair will allow me to do that, but also to contribute in new ways.
“I am also excited to spend more time suffixing: Thinking, daydreaming, advising, investing, giving, mentoring, exploring, learning, playing, appreciating, family-ing, sleeping-in-ing."
Droga began his career in Australia at the age of 18 after receiving top honours at the Australian Writers and Art Directors School.
By 22, he was executive creative director of the country's leading agency. He went on to lead award-winning agencies across Asia and Europe before founding Droga5 in New York in 2006. The agency was named after a laundry tag his mother sewed into his clothes at boarding school.
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