Independent Enigma has been appointed by fintech company Humm Group as its agency partner.
The appointment will see Enigma working across strategy, media and creative.
“We were impressed by Enigma’s strategic thinking, media firepower and fully integrated creative offering,” said Chiara Bianciardi, general manager cards and marketing, consumer Australia at Humm Group.
“They demonstrated a clear understanding of our customers, our ambitions, and how to help us grow as we ramp up and roll out new products.”
Enigma chief media officer Justin Ladmore said Humm Group is an ambitious, fast-moving brand in one of the most competitive and dynamic categories.
“We are so excited to work with Chiara and her team to help supercharge their next phase of growth,” he said
Humm Group joins a growing list of Enigma clients spanning finance, property, tourism, government, FMCG, and retail.
This new business win follows the recent announcement of Simon Lee joining Enigma as chief creative officer.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.