Let’s Google that. A phrase which now has changed meaning as Google goes front foot in the AI war.
Google’s search engine, the standard of the internet, has been revamped to put AI at its centre.
Google’s AI Mode will now be displayed on the standard search page along with Images, Videos, and News.
This is a big move from AI Overviews, currently seen as AI-generated answers to search results displayed at the top of the page.
A key factor here for publishers is that the new AI searches won’t bring back links, but rather a summary.
Google vice president of product for search Robby Stein presented the change at the annual developer conference.
“This lets you ask whatever's on your mind and have Google Search help you find helpful information," he said.
Sundar Pichai, CEO of Google, called it a reimagining of search using advanced reasoning
“What all this progress tells me is that we are now entering a new phase of the AI platform shift, where decades of research are now becoming reality for people, businesses and communities all over the world,” Pichai said.
Google is first rolling out AI Mode in the US.
AI Mode uses query fan-out technique, breaking down questions into subtopics and issuing a multitude of queries simultaneously.
This enables Search to dive deeper into the web than a traditional search on Google.
The new search also does deep research.
Deep Search uses the same query fan-out technique but it can issue hundreds of searches, reason across disparate pieces of information, and create an expert-level fully-cited report in minutes.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.