The Independent Media Agencies of Australia (IMAA) has announced a webinar series aimed at upskilling leaders in independent media agencies.
The Leadership Growth series will feature sessions on pitching, marketing, PR, and LinkedIn, led by figures including Trinity P3’s Darren Woolley, marketing strategist Kathleen Gunther, Third Avenue Consulting’s Rochelle Burbury and Julie Wright, and LinkedIn’s Jennie Wagner and Helen Girdlestone.
“With a Federal election looming and as Australia faces ongoing uncertainty from international political events and, closer to home, a challenged economy and cost of living pressures, it’s more important than ever for our members’ leaders to have access to support and ongoing education,” said IMAA CEO, Sam Buchanan.
The first session, on Friday, May 9, will be presented by Woolley and titled What is the state of the pitch in Australia, and what can you do about it? It will explore findings from the latest State of the Pitch Report and offer strategies for navigating the current economic climate and pitch challenges.
“Monitoring the breadth and depth of the growing number of challenges facing the media market, particularly the agencies operating in this market, we realise it is essential to provide industry-leading skills training and access to subject matter experts,” said Woolley.
On Wednesday, May 21, Gunther will present Sustainable Growth for Independent Agencies: A Pragmatic Approach, focused on marketing strategies that balance growth with resource management.
“Independent agencies don't need to choose between growth and sustainability; they need pragmatic strategies that deliver both,” said Gunther.
Burbury and Wright will lead a session on Wednesday, May 28, titled The Power of PR, discussing how a consistent PR approach can build reputation and generate business.
“PR is an important component… but it’s equally important to get it right,” said Burbury.
The final webinar on Wednesday, June 4, will be hosted by Wagner and Girdlestone, offering a LinkedIn workshop on personal branding and engagement.
“Supporting indie agencies is a priority for LinkedIn Marketing Solutions,” said Girdlestone.
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