AI-powered platform Springboards has attracted a string of industry figures as investors.
Springboards, founded by former agency strategists Pip Bingemann, Amy Tucker, and CTO Kieran Browne, provides AI tools designed to help creative teams work faster and collaborate more effectively.
Backing has come from:
- Chris Colter, managing director, media strategy at Accenture Song A/NZ
- Chris Savage, business growth specialist at The Savage Company
- Christian Hughes and Chuck McBride, principals at Cutwater Agency
- Connon Bray, co-founder of Tracksuit and Ideally
- Ellie Rogers, former sales director at Snap
- Gabrielle Tenaglia, head of marketing at Lettuce
- Glen Cassidy, consultant
- Henry Innis, co-founder of Mutinex
- James Hurman, founding partner at Previously Unavailable
- Mat Baxter, former global CEO of Huge
- Matt Hermann, founding partner at JAM Branding
- Nigel Carr, former CSO at The Tombras Group
- Reuben Halper, head of YouTube at Google New Zealand
- Rosie and Faris, co-founders of Genius Steals
- Sammy Preston, APAC client council and industry trade relations lead at Meta
- Simon Pound, managing partner at Previously Unavailable
- Tom Morton, founder of Narratory Capital
- Zoe Scaman, founder of Bodacious and lead investor at Blackbird Ventures
“We’ve had a lot of ‘pinch me’ moments over the past 24 months, but having this incredible group, people we’ve looked up to our entire careers, back us on this journey is something very special,” said Pip Bingemann, co-founder and CEO of Springboards.
“We never built Springboards with the intention of keeping it for ourselves but rather knew Springboards would be at its best only when centred around creative humans. It was a no-brainer to invite these industry legends into the fold and continue to explore more possibilities with some of the best thinkers in the world,” said Amy Tucker, co-founder and CMO of Springboards.
Zoe Scaman, founder of Bodacious, said she’s proud to be an early supporter, investor and board member.
“It’s been built by two brilliant minds who deeply understand both the art and science of strategy,” she said.
“In an era where AI is often met with hype or fear, Springboards represents a rare third path - one grounded in thoughtfulness, integrity and a genuine love of the craft.
“It’s not about abandoning what we know, but expanding upon it with care. We can marry the old and the new, we just need to do it with clarity, courage and a belief in building something better.”
Tom Morton, founder of Narratory Capital, said a lot of marketing AI helps brand owners get generic outputs for less.
“Springboards helps agency practitioners get strong, brand-friendly insights, briefs and media plans faster. It's a product you would welcome on the team,” he said.
“I strongly believe that the future of creativity is human - and that the tools that stimulate human creativity are advancing in incredible ways.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.