Los Angeles-based creative company The Many is launching in Australia.
The move is spearheaded by co-founder Damien Eley, who has returned to Australia after two decades offshore.
“This isn’t a traditional agency launch and we’re not here to just work for hire,” said Eley.
“We’ve really tried to purpose-build this for an increasingly fragmented, fast-moving, and more audience-led world. We want to participate in our partners’ goals.”
At the heart of the expansion into Australia is a belief that the future of creativity is participatory.
“In an era where audiences demand agency and involvement, The Many’s approach flips the traditional model on its head – building ideas with audiences, not just for them,” said Eley.
From co-created IP and creator-led storytelling to AI-assisted campaign development, The Many’s model aims to turn brand fans into collaborators and culture-makers.
Eley brings more than 20 years of global creative leadership to the venture, having helped shape the creative fabric of agencies such as BMF, Ogilvy New York, and Mother London before founding both Mistress and The Many in Los Angeles.
After four years of remote work from Australia, he’s now actively engaging with clients, collaborators, and acquisition opportunities across APAC.
“But this isn’t about recreating LA in Sydney,” Eley said. “It’s more about evolving The Many’s offering into something new that responds to, but also challenges, the market here - something flexible, local, and able to grow.”
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