Karen Boswell.
M+C Saatchi Group has appointed Karen Boswell global CEO, digital experience, performance & consulting.
She will officially join next month, overseeing the media and consulting specialisms, growing Intelligence function and expanding focus in marketing technologies, including AI.
“Growth today requires more than great marketing - it demands cultural intelligence, sharp technology and brave creativity,” Boswell said
“That’s what M+C Saatchi is built for. I’m energised to partner with Zaid (CEO Al-Qassab) and the incredibly talented teams across Media, Consulting, Intelligence and beyond to shape the next wave of transformation with our clients to drive meaningful growth and impact.”
Boswell will lead the strategic direction of data, technology, digital experience, digital media, and consulting across the Group.
She will sit on the agency’s executive leadership team, managing the media and consulting P&Ls and driving integration across AI, product, digital, and data strategies.
She joins M+C Saatchi Group from VML where she has been the global chief experience transformation officer.
She was chief experience officer EMEA at VML, MD of The Pharm, WPP, and No7, head of innovation at adam&eveDDB, and worked as both an account lead and as a strategy lead at agencies AKQA and LBi.
M+C Saatchi Group has also announced Rhonda Hiatt as the operating CEO after working in the position on an interim basis.
“Karen is a truly client-centric leader, with a deep understanding of how to combine data, creativity, and technology to drive transformative growth,” M+C Saatchi group CEO Al-Qassab said.
“Her appointment is a powerful step forward in realising our ambition to keep our clients at the cutting edge of marketing innovation.
“She will work shoulder-to-shoulder with our regional CEOs, specialism CEOs, clients and partners to deliver our strategy and delight our clients, and I can’t wait for her to get started.”
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