Digital agency TAG has appointed Matt Betts senior growth manager.
He will work across strategy, experience and engineering teams to develop fit-for-purpose solutions that enable long-term growth for clients across a range of industries.
Betts joins with more than 25 years of experience in technology, including 11 years working in digital agencies.
He has helped scale brands across the retail, lifestyle and FMCG sectors, with clients including Patagonia, Henne, Thankyou, Koko Black, Toyworld, Twinings and KYHA Studios.
“My passion is helping brands scale in a way that’s intelligent and results-focused – and I’m looking forward to doing that with TAG’s brilliant team,” Betts said.
“It’s a privilege to join a team that values deep collaboration and delivers thoughtful, future-focused solutions.”
TAG partner and head of growth and marketing Zoe Goodhardt said Betts’ “technical background” and “strategic mindset” will be an asset to their team and clients.
“Matt brings deep experience working across complex e-commerce ecosystems, and his addition strengthens our ability to deliver integrated, forward-thinking solutions,” she said.
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