Unsplash.
Eighty advertising industry executives are spending a night in prison in UnLtd’s Adland Bail Out, an experience designed to reflect the harsh realities faced by young people in the justice system.
The first confirmed inmates include Kristiaan Kroon from OMG, Philippa Noilea-Tani from Wavemaker, Elle Galipienzo from Initiative and Scott Laird from GroupM.
“Bail Out is a really important night for our industry to show our best,” OMG COO Kristiaan Kroon said.
“Youth detention and the realities of what life is like for too many Australian kids is a long way from our industry’s day-to-day.
“I am really proud to work in an industry that has UnLtd and every year finds close to 100 people, who are supported by thousands more, to go through the process of understanding more and supporting better outcomes.”
The "inmates" will in June 20 hand over their possessions, put on their prison overalls and get locked in the cells of Yasmar Detention Centre.
The participants will be finger-printed, interrogated and security checked before taking part in workshops about the realities of youth incarceration.
After some prison grub, the inmates will be locked in to sleep on the cold hard floors of their prison cell.
Each inmate needs to fundraise $1,250 to bail out.
All the funds raised from the event go towards UnLtd’s work campaigning to break the vicious cycle of youth incarceration.
This year’s event will also see a return of previous participants, now stepping into the role of "guards" including Ricky Chanana from Pubmatic, Sev Celik from Tonic Media, Chris Murphy from GSquared, Nick Bower from Paramount, Matthew Coote from GumGum, Kathryn Furnari from Innocean, Pia Coyle from PHD and Rachel Troy from ART Consultancy.
2025 Adland Bail Out inmates so far:
Allana Selden, Pinterest
Amanda Bardas, Val Morgan
Ben Allman, Broadsign
Brittany Crowley, UM
Cath Coleman, WooliesX
Catherine Rushton, This is Flow
Chris Manson, Ogury
Conor Riordan, Kaimera
David Cant, The Edward Alexander Foundation
EJ Owens, Impact
Elle Galipienzo, Initiative
Elliot Morton, Disney ESPN
Emma Logan, The Emma Logan Project
Erin Koedam, MiQ
Jaclyn Hadida, Captify
Jess Miles, Integralads
Keiran Beasley, SBS
Kelly Wu, Pinterest
Kerri Elstub, Nine
Kristiaan Kroon, OMD
Laura Pulini, The Trade Desk
Lauren Dawber, Optus
Liz Anderson, Meta
Maddie Jahnke, Pernod Ricard
Marika James, Go Transit
Matt McGinley, Uber
Nathan Jackson, Taboola
Philippa Moig, UnLtd
Philippa Noilea-Tani, Wavemaker
Rhys Mugdan, Nova
Ruth Haffenden, Involved Media / Flying Tiger Copenhagen
Ryan Ferguson, Snapchat
Scott Laird, GroupM
Simon Flaxman, OMG
Tim Bowen, Scentre Group
Tom Hosking, Meta
Winston Stening, Vistar
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.