Fiona Roberts.
Programmatic media partner MiQ has launched AI-powered advertising platform MiQ Sigma.
Sigma unites more than 300 diverse data feeds, spanning 700 trillion consumer signals across what consumers are watching on TV, browsing on the web and buying in stores.
AI is used across the platform to improve planning, audience development, and activation, allowing traders to drive market-leading outcomes for brands and agencies.
“Today is not just a launch—it’s the culmination of everything we’ve built over the last 15 years," said Gurman Hundal, global CEO and co-founder of MiQ.
"From day one, MiQ has believed in the power of agnostic partnerships, deep data intelligence, and human expertise to drive results.
“MiQ Sigma is the next evolution of that vision—enhancing core strengths with powerful new technology. In a fragmented and increasingly complex ecosystem,
“Sigma makes everything we do faster, smarter, and more connected—it's what powers MiQ to drive market leading outcomes, and gives our teams and clients a serious edge in a rapidly changing market."
Fiona Roberts, Australia and New Zealand managing director of MiQ, said Sigma’s AI-powered intelligence further supports the foundational elements that make MiQ the leading technology partner in programmatic.
“We’re proud of the success our partner agnostic, people-powered and tech-enabled team has accomplished, and as we remain committed to solving our industry’s biggest challenges, we look forward to working with our agency and client partners to bring the benefits of MiQ Sigma to their business to ensure continued success," said Roberts.
In early testing, MiQ Sigma has shown to increase conversion rate by 132% and reduce cost per action by 57%.
MiQ Sigma's ecosystem is fuelled by integrations with industry leaders including The Trade Desk, Google DV360, Amazon Web Services, Samba, Experian, Databricks, Numerator, Celtra and Circana.
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