Movers & Shakers: Samsung, DDB, Emotive, TBWA

By AdNews | 16 May 2025
 

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland from this week.

TBWA elevates AI leadership to the C-suite

Lucio Ribeiro has been appointed TBWA's chief AI & innovation officer, laying claim to the title of the first creative agency in Australia to elevate AI leadership to the C-suite.

New head of partnerships at Emotive

Michelle Lomas has been appointed to a newly created head of partnerships role at creative agency Emotive.

Head of design at DDB

Caroline Gilroy has been appointed head of design at DDB Group Sydney.

Samsung Ads, TV Plus

Brigitte Slattery is now regional head, Samsung TV Plus, APAC. Samantha Cooke is head of marketing & analytics, Samsung Ads, Southeast Asia and Oceania. Virgile Edragas has expanded his role to head of data & analytics APAC.

Bastion appoints Madeleine Leonard marketing manager

Independent agency Bastion has appointed Madeleine Leonard marketing manager. She will report to ANZ CEO Cheuk Chiang, who was most recently at dentsu.

Guardian hires advertising strategist Donna Wilson

Donna Wilson is an experienced insights-driven advertising strategist who has held senior roles at Spark Foundry and Wavemaker in New York, and led strategy for global brands such as P&G, L’Oréal, and Brown-Forman.

Impressive names Rebecca Den Braber general manager

Impressive, a Melbourne-based marketing agency, has appointed Rebecca Den Braber general manager, effective immediately.

Independent agency DO. announces key appointments

Independent agency DO. has made several key appointments including Tian Skene as client service director, Tom Denton head of craft and Issy Haley senior account director.

Vinyl Group CMO redundant

ASX-listed publisher Vinyl Group has made more redundancies this week, including its CMO Alli Galloway. 

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