Place-based media company Motio and co-working media specialist Work Place Media have entered into a content partnership with publisher Private Media to deliver business news to audiences across Australia.
The content deal will see Private Media's SmartCompany editorial team deliver business content as a live feed across MotioCafé's 200 locations in CBDs and key business hubs and Work Place Media’s network of digital screens in premium co-working spaces from this week.
“Sharing our content across MotioCafé and Work Place Media was a natural and sensible fit, as it helps us get our content distributed across two highly relevant channels,” Private Media’s CEO, Will Hayward, said.
“MotioCafé has a reach of a couple of million a month in an environment considered their second or third workspace, while Work Place Media is home for many small to medium and rapidly scaling businesses who have opted out of the traditional office environment.”
Ben Hall, CEO Work Place Media, said the content sharing with Motio would add to a growing network that reached more than 200,000 business owners and decision-makers monthly.
“Our screens are strategically positioned in communal areas across Australia’s leading co-working spaces,” Hall said.
“Adding SmartCompany’s live business content makes them even more relevant and engaging for our highly targeted professional audience.”
For Motio, the agreement marked another step in the evolution MotioCafé, which had had a complete refresh since the company acquired it from oOh! Media.
"We’ve completely reimagined the MotioCafé experience - from upgraded screen infrastructure and expanded locations to backend tech improvements post-acquisition," said Motio CEO Adam Cadwallader.
"Cafés have emerged as vital business environments, often serving as informal second offices and meeting spaces for small and medium enterprises.
“This partnership with Private Media helps us better serve this audience by providing compelling, real-time business content alongside brand messaging that’s contextually relevant and engaging."
Cadwallader said the content deal supported Motio’s investment to enhance the café media channel.
“This includes the roll out of beautiful dual screens that are front and centre of the café, providing an integrated menu board, news content and contextually relevant brand message,” he said.
"We’ve had an outstanding response to our trial installs of these screens - both from café operators and patrons - and we’re now gearing up for broader implementation, including in other high-dwell environments we operate in.”
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