Renae Usher.
oOh!media's reo has appointed former senior Cartology retail media leader Renae Usher into the newly created role of director of sales.
Usher joins reo as it inks partnerships with leading retailers including Petbarn, Officeworks and Australia Post. reo is in advanced discussions with a number of other high street retailers.
Usher was previously at Cartology for more than three years where she led the retail media sales team, spearheading omnichannel activations across for major FMCG brands including Coca-Cola, PepsiCo, Mondelez, Mars Wrigley and Nestlé.
She has also held leadership roles at Nine and Fairfax, managing major agency relationships and cross-channel solutions.
“Over the past three years at Cartology, I’ve had a front row seat to the growth of retail media and the value it can unlock for both retailers and brands,” said Usher.
“What drew me to reo is the ability to move at pace and bring together the strategic thinking and collaborative approach of a mature media business, while building something truly new and exciting.
“There’s incredible untapped potential in the retail landscape beyond the big supermarkets, and reo, with the backing of oOh!, is uniquely positioned to help retailers unlock that, fast. With a powerful combination of in-store, online and off-network capabilities, reo is creating an ecosystem that connects the entire customer journey.”
Andrew Every, chief strategy and retail media officer at oOh!media said the appointment is a significant signal of reo’s ambition.
“She has proven experience in scaling retail media networks, collaborating with retailers and their brand partners and her sales leadership will be instrumental in delivering them commercial success while helping shape the next evolution of retail media,” Every said.
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