Lani Cush and Jacob Arnott.
Social-first agency We The People has appointed Lani Cush client service director.
She joins from her recent role as strategy partner at Sunday Gravy, with senior experience as head of strategy at Think HQ & Hardhat.
Cush said that We The People has built a reputation for creating social programs that actually work.
“I’m excited to join an energetic & vibrant team that understands the future of brand engagement and driving commercial impact. I can’t wait to help shape what’s next,” she said.
We The People managing director Jacob Arnott said Cush brings an unmatched blend of strategic acumen and brand leadership.
“Her deep understanding of audience behaviour, combined with her ability to nurture and grow teams, makes her the perfect addition to our agency as we continue to push the boundaries on social with our client partners,” Arnott said.
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