Robbie Lawson and Sam Way.
Cartology has appointed Google’s Robbie Lawson and Coca-Cola’s Sam Way into the newly created roles of general manager, commercial and strategic solutions, across Everyday Needs and Food respectively, reporting directly to Tony Prentice, director of client partnerships and sales.
The appointments are under Cartology’s new sales operating model bringing together sales and support functions under four verticals of Food, Everyday Needs, Agency and New Zealand with an amplified focus on client-centricity and value creation.
Robbie Lawson has a track record in the fast paced FMCG world across L’Oréal UK, Mars Food Australia and Unilever. Most recently, he was at Google where he led digital transformation initiatives, leveraged data and tech to build customer engagement and marketing strategies.
Sam Way has more than two decades of FMCG experience spanning digital commerce, enterprise transformation and commercial leadership with roles across Coca-Cola and Nestlé. Most recently, he was vice president of digital acceleration at Coca-Cola.
“Our sales set up reflects our strategic vision and meets our clients’ needs to partner even more effectively across our trans-Tasman business," said Tony Prentice.
“I’m incredibly pleased to bring the skills and capabilities of Robbie and Sam into Cartology, aligning to our ambitious growth plans and opportunities in the Food and Everyday Needs categories.
"I’m confident that their combined deep understanding of both consumer behaviour and digital acceleration will be a tremendous asset to lead our Everyday Needs and Food teams.”
Robbie Lawson said the opportunity to help brands forge more meaningful end-to-end connections with shoppers and shape the next era of the sector is what drew him to the role. "I can't wait to start working with the team to deliver exceptional value for our clients.”
Sam Way said digital is now fundamental to consumer behaviour and retail media has a huge role to play in helping brands bridge their digital and physical strategies. "I’m looking forward to helping brands achieve this and more."
The appointments are effective immediately and follows the announcement of Hannah Siddiqui to the newly created role of head of intelligence and effectiveness.
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