Crohn’s & Colitis Australia
Bathrooms across Australia will be filled with advertisements highlighting key Inflammatory Bowel Disease (IBD) symptoms in a new Chron’s & Colitis campaign via media agency Houston Group.
This campaign aligns with IBD Awareness month and World IBD day on May 19th.
Crohn’s & Colitis Australia ceo, Leanne Raven, said that It is important to Flush the Stigma around IBD.
“When the opportunity arose to work alongside Houston Group to create a convenience marketing campaign across the back of toilet doors, we thought it would be the perfect opportunity to raise awareness,” Raven said.
In Australia incidence has risen from 100,000 to 179,420 Australians living with IBD in 2025, according to CCA’s State of Nation report.
Just over one in ten endure symptoms for more than five years before diagnosis.
The convenience advertisement from Houston Group feature real people from the CCA community who are living with IBD.
Harrison Kefford, who is living with Crohn’s Disease and featured in the campaign, said that living with Crohn’s disease has taught him the importance of visibility and support.
“I’m proud to be included within this campaign with Crohn’s & Colitis Australia because it helps to start conversations and remind others like me that they are not alone,” Kefford said.
The campaign will be showcased across 30 venues including University of Sydney, RMIT University in Melbourne, Brisbane Domestic Airport and Sydney’s Domestic Airport in Qantas (T3) and Virgin (T2) terminals. Across the 30 sites, 5 million weekly visitors will be reached.
Houston Group ceo, Stuart O’Brien, said that convenience advertising allows them to meet Australians in real, everyday moments.
“Working alongside Crohn’s & Colitis Australia on this campaign allows us to use media for good and normalise conversations around IBD to drive much-needed awareness across the country,” O’Brien said.
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