WPP, the UK-based global advertising company, has made its long awaited name change of GroupM, its media business, into WPP Media.
The tagline is: Media is changing. So are we.
And the emphasis is on AI.
WPP said the name change reflects growing demand from marketers for fully integrated capabilities.
The media unit manages more than $60 billion in annual media investment and works with more than 75% of the world’s leading advertisers in more than 80 markets.
The name change comes with a cross-channel B2B campaign targeting business leaders and senior marketing decision-makers. The campaign showcases WPP’s AI credentials, its integrated proposition, and the advanced capabilities of WPP Open.
"In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to deliver unparalleled growth for our clients," said WPP.
"WPP Media is more than just a new name; it's a bold vision for the future of media. By embracing AI, fostering collaboration, and investing in its people, WPP Media is poised to lead the industry into a new era of growth and innovation."
WPP Media, making up 40% of WPP’s revenue, is facing a more challenging media environment.
According to a presentation by WPP to market analysts, GroupM (now WPP Media) fell -0.9% on a like-for-like revenue less pass-through costs basis in the three months to March compared to +2.4% in the same quarter last.
This compares to a negative -2.7% to £2.482 billion for WPP as a whole. And the outlook is for a full year result from flat at best to -2%.
Locally, GroupM in Australia has been bucking the global trend, with EssenceMediacom winning Specsavers and retaining the Queensland government account.
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