ANALYSIS: Outlook for the big 5 global advertising groups

ANALYSIS: Outlook for the big 5 global advertising groups 2 days ago

Moving cautiously into the halfway point of the 2025 year.

Campaigns

Levande breaks retirement living stereotypes via 303 MullenLowe

Levande breaks retirement living stereotypes via 303 MullenLowe

In partnership with Havas Media. 

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Mad Mex punches bland in the guts via Connecting Plots

Mad Mex punches bland in the guts via Connecting Plots

Targeting bold, fresh and authentic Mexican flavours.

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Acciona reveals what’s possible with innovation via DDB Group Melbourne

Acciona reveals what’s possible with innovation via DDB Group Melbourne

By global illustrator Noma Bar.

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Opinion

Sophie Mateer
Sophie Mateer

A toy went viral. Not because it’s cute - but because women said so

Underestimate “women’s interests” at your peril.
Clare Farrugia
Clare Farrugia

The AI search shake-up: This performance marketer says now is the time to invest in brand

AI-led search favours known, trusted, and loved brands.
Jed Simpfendorfer
Jed Simpfendorfer

In the Trends: Could the right marketing help Australia get its mojo back?

Connection is the #1 driver of happiness.

BIG W goes live video shopping with Bread Agency  2 days ago

BIG W goes live video shopping with Bread Agency 

"A value add experience.”

Kantar - Australia's most valuable brands of 2025 3 days ago

Kantar - Australia's most valuable brands of 2025

CommBank, Canva, ANZ and more.

Renae Usher appointed director of sales at oOh!’s reo  2 days ago

Renae Usher appointed director of sales at oOh!’s reo 

And is in advanced discussions to add more high street retailers.

Seven secures America’s Major League Cricket yesterday

Seven secures America’s Major League Cricket

America’s T20 competition live on 7plus Sport.

WeAre8's Danika Johnston to head commercial partnerships at the Guardian yesterday

WeAre8's Danika Johnston to head commercial partnerships at the Guardian

Formerly WeAre8, Nova, Mamamia, SBS, TikTok.

TBWA's Specsavers 'Welcome to Melbourne' wins at the World OOH Congress yesterday

TBWA's Specsavers 'Welcome to Melbourne' wins at the World OOH Congress

Creatives Award: Classic.

Creating career pathways in media for Indigenous Australians yesterday

Creating career pathways in media for Indigenous Australians

“What I see too often when it comes to media in Australia is that it is used as a tool to cause polarisation and division.”

WPP staff ‘happier’ working in the office yesterday

WPP staff ‘happier’ working in the office

CEO Mark Read.

R/GA appoints Ben Cooper to lead new global AI team yesterday

R/GA appoints Ben Cooper to lead new global AI team

Backed by the company’s new AUD $76.9 million innovation fund.

In other news...